Microsoft Dynamics CRM AQA Success Story

Transformation program delivered in record time

AQA is a trusted and comprehensive provider of qualifications, support and development for hundreds of thousands of teachers and students throughout the UK. Clear and timely communication with customers is essential to AQA’s business and this has recently been significantly improved thanks to the implementation of Microsoft Dynamics Customer Relationship Management.

With Hitachi Solutions, AQA is able to:

  • Enable 500 of AQA’s 1000 employees to go live six months after the contracts were signed with rapid implementation
  • Ensure user adoption was a primary focus with a ‘train the trainer’ approach taken for key users, in addition AQA set up a group of super-users to provide in-house support
  • Gain a 360 degree view of customer details at the click of a button, help staff can resolve issues quickly and reduce handling times


AQA Dynamics CRM Success Story
Not only has the new Microsoft Dynamics CRM system from Hitachi Solutions helped to reduce our costs, we have also been able to streamline our processes and become a more efficient and effective organization. The consultants from Hitachi Solutions have an excellent understanding of CRM and how it can work most effectively to meet the specific requirements of our business.
Alison Foulkes, Project Manager, AQA
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